Brand Refresh

Brand Refresh Overview

As part of our brand refresh, we’ve introduced an updated logo and a cleaner, more modern visual style across our website, brochures, and customer materials. Our aim was to create a visual identity that reflects who we are today: professional, reliable, and forward-thinking, while staying true to the high standards of service and quality our customers expect.

A Modern, Minimalist Visual Identity

In today’s world, where clarity and simplicity are more important than ever, we’ve embraced a minimalist, professional design. Our new logo is simple and versatile, designed to look great on both white and solid colour backgrounds. This ensures it works seamlessly across all platforms, from our digital presence to on-site branding. We carried out a thorough competitor analysis and shared design concepts with a dedicated focus group. Their feedback reinforced our belief that a clean, modern look helps to build confidence and trust, qualities that are at the heart of our work in accessible swimming solutions.

What’s Next

But this is just the beginning… Next, we’ll be conducting a brand photoshoot to build a contemporary image library. This will provide us with a suite of high-quality, professional images featuring our pool hoists, pool lifts, and swimming pool accessibility solutions in real-world settings. These visuals will support our marketing and help customers better understand how our products can improve safety, dignity, and independence in and around the pool.

Thank you for being part of our journey. We’re excited for what’s to come and look forward to continuing to support inclusive swimming for everyone, everywhere.